Cannabis Ads Spotted in California Airport

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Summary

But one airport in California is taking a different approach with travelers in line for a TSA screening, instead, reminding them that cannabis is legal in the state. Cannabis producer Organa Brands is behind the marketing campaign, plastering the bins TSA uses in the screening process for carry-on luggage with simplistic ads stating, “CANNABIS IS LEGAL” in all capital letters. Traditionally, the topic of cannabis has been touchy at the airport, especially when in line for a security check. Because the text isn’t technically political in nature, as it simply reverberates an established law, the reminders adhere to TSA’s strict marketing guidelines. When journalist Robin Abcarian heard a marijuana brand was paying for ad space inside an airport, witnessing the promotional phenomenon became her top priority — so much so that she booked a flight from the Ontario International Airport in California for the sole purpose of going through security.

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When journalist Robin Abcarian heard a marijuana brand was paying for ad space inside an airport, witnessing the promotional phenomenon became her top priority — so much so that she booked a flight from the Ontario International Airport in California for the sole purpose of going through security.

Abcarian was preparing to empty her pockets into the bins provided at the Transportation Security Administration (TSA) screening area when she saw the seemingly out-of-place advertisement:

Courtesy of Organa Brands

As marijuana reform spreads and laws across the world evolve, so too does public perception of the once-demonized plant that’s now legal in some form in most of the country.

One major component of that shift in attitude toward cannabis is the dissemination of information, as companies like Weedmaps (our parent company, but you knew that already) have worked hard to stimulate informed discussion about cannabis among connoisseurs and...

Read the full article @ Marijuana