Our cultivation columnists from Swami Select detail the ins and outs of cannabis sales and distribution from the perspective of the artisanal, craft farmer. "It's almost like dating," they write.
Let’s face it, one of the oldest professions in the world is sales, regardless of what you’re selling. Each culture has its own techniques and styles of bargaining and schmoozing to get the best deal, but the bottom line is and always will be the same: getting the most bang for your buck.
Naturally, the world of cannabis is no different. For the small craft farmer, there is tremendous competition among the few legal brands, both indoor and sun grown, all vying to get into the fewer-than-900 stores and delivery services across the state of California.
Further, there is competition among the stores trying to draw in the not-as-many-as-they’d-like...
Read the full article @ Merry Jane