Drake is going into business with a Canadian cannabis firm

CNN
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On Thursday, Aubrey Drake Graham, best known as hip-hop artist Drake, partnered with Canadian cannabis giant Canopy Growth to launch the More Life Growth Company cannabis producer in Graham's hometown of Toronto. It made perfect sense that Snoop Dogg, actor Seth Rogen and even Snoop's pal Martha Stewart were venturing into the cannabis industry. "Canadian cannabis brand development is difficult with restrictions specifically prohibiting utilizing celebrity names, and we believe Canopy is ceding a cash flow positive asset." Drake joins a surging wave of celebrities who have aligned themselves with the cannabis industry by selling products, joining corporate boards, or, in this case, creating a joint venture business. Drake's arrangement with Canopy Growth does stand apart from most of the celebrity cannabis deals, which are mostly endorsements, minority investments or advisory roles.

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Cannabis, so hot right now. The burgeoning North American cannabis industry — and, notably, the booming hemp-derived CBD sector — has become a red-carpet-like affair with celebrities and athletes signing on to pitch one brand or another. On Thursday, Aubrey Drake Graham, best known as hip-hop artist Drake, partnered with Canadian cannabis giant Canopy Growth to launch the More Life Growth Company cannabis producer in Graham's hometown of Toronto. Drake joins a surging wave of celebrities who have aligned themselves with the cannabis industry by selling products, joining corporate boards, or, in this case, creating a joint venture business. With a list...

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