Europe needs time to warm to cannabis, but hope is slow and steady wins the race

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Summary

When it comes to medical cannabis, Tran noted the discussion needs to be on the good it can do for patients, not shareholders. It should be boring.” Cannabis will eventually conquer the European market, it’s just going to take a lot longer than some people would like. When it comes to exporting marijuana to Europe, the North American model might need a little work. The CBD market may have exploded, but in Europe, as here, regulators are struggling to keep up with the flood of new products making outrageous claims on a daily basis. Subscribe to the Cannabis Post newsletter for weekly insights into the industry, what insiders will be talking about and content from across the Postmedia Network.

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When it comes to exporting marijuana to Europe, the North American model might need a little work.

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