In Washington state, cannabis products can't mimic alcohol products including using phrases like "0% ABV" and "not a beer." High Style Brewing had big expansion plans for its cannabis business. "We're trying to find our spot in cannabis; we're trying to find our spot in craft beer," Reed told CNN Business two weeks before the event. Outbound's overhaul reflects the lengths cannabis companies go to establish brand recognition amid a patchwork of state laws and no interstate commerce. "We'd like to remain as consistent as we can be state to state," Henderson said.
High Style Brewing had big expansion plans for its cannabis business. But it hit a major snag: Its name wasn't legal in Nevada. Instead of spending the past year expanding, the San Diego crafter of cannabis-infused, non-alcoholic beers underwent a rebrand and a major extension of its product line. The brewery relaunched this month as Outbound Brewing. Outbound's overhaul reflects the lengths cannabis companies go to establish brand recognition amid a patchwork of state laws and no interstate commerce. "We figured we would be running into this [type of] issue with more and more states," said Lyden Henderson, the brewery's chief operating officer and co-founder....
Read the full article @ CNN