For a Buck and Sometimes a Buzz, Brewers Are Putting Cannabis Into Cans

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Bensch doesn’t believe that cannabis will cannibalize beer sales.“We think the drinker and the cannabis consumer are the same person,” Mr. That may seem minuscule compared with overall American beer sales — $111 billion last year, according to the Brewers Association — but Mr. This allows beers to differentiate themselves in a crowded market. “It’s like a whole new world of hops has opened up,” Mr. He is Elan Walsky, not Ian.A version of this article appears in print on , on Page D8 of the New York edition with the headline: Exploring the Marriage of Beer and Cannabis. Released in July, the drink is a hopped sparkling water infused with THC and packaged in 12-ounce bottles.

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For a Buck and Sometimes a Buzz, Brewers Are Putting Cannabis Into Cans

As laws relax on recreational use, marijuana derivatives — from THC to terpenes — are showing up in beers and nonalcoholic drinks.

ImageA new I.P.A. from SweetWater Brewing Company evokes the G13 variety of marijuana (without the high) by blending hops, hemp flavor and terpenes.CreditCreditLeah Overstreet for The New York Times

By Joshua M. Bernstein

Nov. 15, 2018

For more than two decades, SweetWater Brewing Company’s best-seller has been its floral 420 Extra Pale Ale, the numerals slyly nodding to the beer’s April 20 birth date and...

Read the full article @ NY Times