Grlcvlt: How a Secret Feminist Society Became a Next-Level Cannabis Brand

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Summary

Grlcvlt evolved from an online safe space for femme-identifying people into a sprawling activist community. Now, the group is aiming to enhance the cannabis industry with its very own brand.

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Photos by Anna Demarco, courtesy of Grlcvlt

There’s a secret society of feminist advocates that's launching its very own weed brand in California.

Meet Grlcvlt. It started as an online safe space where women connected and informed other women of potentially unsafe parties. Since 2011, Grlcvlt (pronounced “girl cult”) has evolved to serve a “global village who access each other for literally everything,” as Grlcvlt CEO and founder Annaliese Nielsen puts it. 

Grlcvlt’s...

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