Hershey Sues TinctureBelle for Trademark Infringement

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Summary

The United State’s largest chocolate manufacturer, Hershey, is suing a Colorado-based marijuana company called TinctureBelle over products that they say infringe on trademarks for Hershey’s candies. The lawsuit claims TinctureBelle‘s packaging and labeling of Ganja Joy, Hasheath, Hashees and Dabby Patty create a genuine safety risk with regard to consumers who may confuse the products […]

The United State’s largest chocolate manufacturer, Hershey, is suing a Colorado-based marijuana company called TinctureBelle over products that they say infringe on trademarks for Hershey’s candies. The lawsuit claims TinctureBelle‘s packaging and labeling of Ganja Joy, Hasheath, Hashees and Dabby Patty create a genuine safety risk with regard to consumers who may confuse the products for Hershey’s Almond Joy, Heath, Reese’s and York patty. Hershey believes that younger consumers wouldn’t be able to tell the difference between to two products.

While Colorado has a large number of citizens who consume marijuana edibles due to health concerns regarding smoking marijuana, the state has started stepping up and educating people on the levels of edibles that are safe to consume.

Hershey’s is seeking punitive damages and wants an injunction to force TinctureBelle to stop sales of the four products in question. The company also wants TinctureBelle to return profits received from the lookalike products.

Header image courtesy of Global Finance
Source: The Denver Channel