How Cannabis Companies Are Investing in Local Arts Scenes Tiffany Bergeron 4 How Cannabis Companies Are Investing in Local Arts Scenes Tiffany Bergeron | December 5, 2018 | 8:53am Take a walk around Denver, and it's nearly impossible to ignore the increase in art projects, whether it's new murals on buildings downtown or in RiNo's alleyways. For example, many businesses are putting their money toward social justice in their communities, working with organizations like the Minority Cannabis Business Association or Cannabis Consumers Coalition. All that activity creates new sponsorship and investment opportunities, and the legal cannabis industry wants in. For Perez, it's important that cannabis companies find a matching set of values when considering potential arts sponsorships. What is potential and mutual benefit between an arts organization and a cannabis business?