Marijuana Marketing; Facility Signage and Product Packaging

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Summary

Although medical marijuana packaging is subject to many rules, and errors are costly, companies will still have plenty of freedom to design distinctive packaging that will be a powerful marketing tool. With respect to images, state regulations prohibit depictions of marijuana (like leaves), marijuana products, paraphernalia, and related images (like smoke). Importantly, these limitations on visible facility signage do not apply to other marketing like advertisements, packaging, and interior displays not visible to the general public. The strictest limitations apply to facility signage and will be most relevant to dispensaries (cultivators and manufacturers may choose to avoid prominent signage for security reasons). But the first wave of regulations does include rules on facility signage and packaging which will be important to understand before the industry begins in earnest in the coming months.

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Authors: Christopher M. McHugh and Andrew J. Goodwin

SEIGFREID BINGHAM, PC

Kansas City, Missouri, August 30, 2019

If Missouri is like other markets, long term success in the medical marijuana business will be driven largely by how well companies develop and market their brands. Missouri has yet to impose many of the limitations on marijuana advertisement that have been seen in other states, like limitations/restrictions on billboards, digital, print and radio advertisement, to name a few. But the first wave of regulations does include rules on facility signage and packaging which will be important...

Read the full article @ Cannabis Law Report