Medical… Milk? California Opens Parodic, 420-Themed Dairy Dispensary

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Need a healthy way to relax? Golden State milk makers want you to stop by their new dispensary-themed market to try moo-rijuana and CBD — California Based Dairy.

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In what can only be described as the world’s most utterly absurd ad campaign, the California Milk Advisory Board has launched a new marketing endeavor co-opting the language and imagery of the Golden State’s cannabis market — all to sell farm fresh dairy.

In a tongue-in-cheek attempt to drive customers and internet hype to cheese, milk, and yogurt, the Advisory Board is opening the world’s first brick and mortar “Dairy...

Read the full article @ Merry Jane