Now that the end of marijuana prohibition is on the horizon, artisans who have spent their careers in a gray market are finally emerging from the shadows. This is a story about the Strawberry Cough cannabis strain and a few of the entrepreneurs who are trying to build a successful small business selling it. Strawberry Cough is one of the most celebrated cannabis strains in the U.S. today. The strain has won multiple awards, including best flower in the U.S. at the 2013 High Times Cannabis Cup. Kyle Kushman, a master cannabis grower and former cultivation editor at High Times magazine, is the man who took the powerful sativa strain from its obscure origins in Connecticut and brought it to the masses. Today, if you're looking for authentic high-quality Strawberry Cough, your best bet is to go to the Buds & Roses Collective, where Kushman has teamed up with Aaron Justis and Tyler Wadleigh to provide top-shelf cannabis for medical marijuana patients in Los Angeles. Many pot lovers worry that legalization will lead to big corporations flooding the market with cheap, low-quality marijuana and driving the artisans out of business. Like the craft brewers who are currently thriving in an industry dominated by big corporations, however, the guys at Buds & Roses aren't concerned. After all, in California there is no shortage of cannabis connoisseurs happy to pay a premium for a superior product. Approximately 6:30 minutes. Produced by Paul Feine. Shot by Paul Feine, Alex Manning, and Will Neff. Music: "Revolution Void" by Invisible Walls. Go to http://reason.com/reasontv/2014/10/13/strawberry-cough-biography-of-an-award-w for full list of shows, links, downloadable versions, and more. SUBSCRIBE TO THIS CHANNEL TO GET AUTOMATIC NOTIFICATIONS WHEN NEW VIDEOS GO LIVE!