Watch: Cannabis ad a pitch-perfect parody of dire pharmaceutical commercials

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Summary

But the online ad is also a pitch-perfect parody of all those relentless commercials for pharmaceutical products we’ve all been exposed and subjected to over the years. The video then switches to stereotypical images of peaceful happiness as the voiceover goes into that mile-a-minute reading of disclaimers typical in pharmaceutical ads. You may have heard this on TV before: “Ask your doctor if _______ is right for you.” Now here’s a cannabis twist. Then comes a soothing voiceover: “Sometimes you need to stop worrying and take a deep breath. Oregon start-up Briteside enlisted a Los Angeles advertising agency to create some digital marketing for its new delivery service, which serves various dispensaries and provides their customers a means to order and have cannabis products delivered directly to their home.

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You may have heard this on TV before: “Ask your doctor if _______ is right for you.” Now here’s a cannabis twist.

Oregon start-up Briteside enlisted a Los Angeles advertising agency to create some digital marketing for its new delivery service, which serves various dispensaries and provides their customers a means to order and have cannabis products delivered directly to their home.

But the online ad is also a pitch-perfect parody of all those relentless commercials for pharmaceutical products we’ve all been exposed and subjected to over the years.

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Read the full article @ The Cannabist