Almost 40 percent of Medicare recipients who use medical cannabis said no because they fear it will increase the price. The Medicare Plans Patient Resource Center’s report revealed conflicting public opinions about the future of medical cannabis. This data accounts for only non-institutionalized Medicare recipients, meaning another 1.5 million people in nursing homes have not been surveyed on their cannabis consumption. In fact, all employees are registered nurses or experts in medical cannabis. Bud and Bloom Despite the evolving regulation and refinement of medical cannabis, retirement communities and dispensaries are already working together to make cannabis more accessible for residents.
Whether they have been consuming cannabis since the 1970s or they have never touched the plant before, a significant and growing number of seniors across the country are heading to dispensaries today. While GenZ is getting all of the marketing buzz, Baby Boomers still make up the largest generational portion of the U.S. population, and the elder population is only expected to grow with increased access to modern healthcare. Astute cannabis brands are capitalizing on this group of consumers, designing their products, promotions, and retail strategies to accommodate the needs of older customers.
A recent report published by the Medicare...
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