Over the past year, blockbuster indoor exotics have been the biggest buzz in the cannabis flower category. In response to this problem, a lower-tier flower category has emerged featuring well-realized brands and sub-brands from major players. The category ought to be compelling to high-end flower brands keen to deepen their market share with lower-grade buds, shake, and trim. Old Pal, another leader in the category, is best known for its whimsical Western-themed tobacco pouches of ground flower. Perhaps it’s a tad generous to paint inexpensive flower brands as margin martyrs on a mission to keep low-dollar/high-volume consumers from veering toward the dark side.
Over the past year, blockbuster indoor exotics have been the biggest buzz in the cannabis flower category. Brands like Cookies, Connected, Alien Labs, and Sherbinskis have become staples of streetwear culture. The brands also are synonymous with an industry-wide potency surge, which has seen baseline THC percentages in top-shelf flower soar above 25 percent — a trend that coincides with increased...
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