If passed, it would open the door to cannabis ads on radio and television. Broadcasters have stepped up their efforts to allow cannabis ads on radio and television during the past year. The group has spent $170,000 on lobbying Washington since the start of last year to bring what they say is “parity” to cannabis advertising laws. The prospects for cannabis advertising are large and growing. The proposal is included in the Financial Services and General Government portion of the hulking federal budget outline for the fiscal year beginning Oct. 1.
Inside Radio write
Broadcasters have struggled with the dilemma of whether to accept advertising from the growing cannabis industry as laws changed state by state. Most companies have opted to reject such buys faced with the potential risk to their license as federal law continues to put marijuana in the same class of illegal drugs as heroin. But a rider tucked deep inside the proposed federal budget advancing in the House may change that. If passed, it would open the door to cannabis ads on radio and television.
House Democrats are not proposing that federal drug laws be relaxed. Instead, they would use the budgeting process...
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