BuzzFeed is reportedly getting into the cannabis business

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Summary

Digital media company BuzzFeed is reportedly entering the cannabis business. In what seems like a missed opportunity, however, the cannabis line will not be called BuzzWeed. Instead, the brand is called Goodful, a nod to the website’s self-care subsection and lifestyle brand, per a report from Forbes. The weed is sure to pair well with one of the company’s media offerings — be it BuzzFeed News, where one can peruse harrowing, Pulitzer prize-winning reporting, or regular BuzzFeed, where one can take a quiz and discover what type of bread one is. The company has not yet made an official announcement about the product, but one is expected in the coming days. ( function() { pnLoadVideo( "videos", "G9AJCgbMivg", "pn_video_183638", "", "", {"controls":1,"autoplay":0,"is_mobile":""} ); } )(); Subscribe to  Weekend Dispensary, a new weekly newsletter from The GrowthOp.

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Digital media company BuzzFeed is reportedly entering the cannabis business.

In what seems like a missed opportunity, however, the cannabis line will not be called BuzzWeed. Instead, the brand is called Goodful, a nod to the website’s self-care subsection and lifestyle brand, per a report from Forbes.

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