High Times spoke with several cannabis marketing leaders to better understand the issue, its magnitude and why cannabis, a space aiming to revolutionize, often falls into such wasteful marketing practices. Marketing Materials A Concern, But Far From Cannabis’s Most Wasteful Most respondents believe that marketing and promotional waste isn’t the primary industry concern. Strict Regulations Lead to Industry Reaction Lisa Buffo, founder and CEO of the Cannabis Marketing Association, said packaging is the primary concern. Marketing materials contribute a smaller yet still troubling amount—be it copious amounts of fliers at dispensaries or promotional materials wrapped in layers of plastic or cardboard. Johnson believes much of the marketing waste stems from company growth.
Cannabis legalization appears almost certain to do more good than harm for the world. As an industry takes shape and drug war victims incrementally receive a modicum of restorative justice, we may sometimes overlook the adverse impacts along the way. Waste continues to be a primary concern.
Legalization across the states leads to an influx in operators and often strict regulations around child-safe packaging. Making matters worse, cultivation from licensed and unlicensed farms can often create significant impacts on water, waste and the land....
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