Jane Technologies expects to use the additional capital to grow its digital footprint and its teams across multiple areas of operations. Honor Ventures lead the round, and founding Managing Partner Jeffrey Housenbold joined Jane Technologies’ board of directors. Instead, think of Jane Technologies as the Shopify of weed, and it’s an important distinction. Socrates Rosenfeld, Jane Technologies co-founder and CEO, is quick to point out Jane’s current positioning is a long time in the making. However, during the height of the pandemic, online sales reached a high of 52%, and now, halfway through 2021, Jane Technologies says online sales account for 38% of all legal cannabis sales.
Don’t call Jane Technologies the Amazon of weed. Instead, think of Jane Technologies as the Shopify of weed, and it’s an important distinction. While other startups attempt to build a destination marketplace like Amazon, Jane Technologies is trying something more powerful. The company is building the backends for dispensaries that are quickly taking their cannabis offerings online, and the company accounts for 20% of all legal cannabis sales in the United States. To Jane Technologies, the future of cannabis isn’t a single destination like Amazon; the future of cannabis is the neighborhood dispensary that sells...
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