Ultimately, fashion brands that are out of reach may risk being out of touch, or even irrelevant, in the long-run. Offer a thoughtful, holistic approach In every established fashion brand, each piece in a seasonal line complements the others. In fact, the fashion world can be a source of plentiful cannabis marketing lessons. In this exciting new phase of the industry, cannabis brands have the opportunity to empower consumers to feel special about selecting products even after they’ve left the dispensary. Time and time again, customers have told us our striking packaging compelled them to choose our cannabis products over competing brands.
Mainstream cannabis consumption in the United States surged over the past year, creating a significant shift in how brands and retailers approach the end-to-end customer experience. With consumers becoming savvier and developing distinct product preferences, more brands are turning to the established customs of luxury fashion to create compelling experiences that resonate with niche audiences. In fact, the fashion world can be a source of plentiful cannabis marketing lessons.
As an entrepreneur who was embedded in the luxury fashion space for nearly two decades, I have seen firsthand how fashion and cannabis intersect and how the industries...
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