Canada’s largest syndicated study of cannabis consumers reveals that price remains a top barrier to legal cannabis consumption. This post explores the manufacturing and research standards to consider when conducting research studies with cannabis. Some industry insiders and veteran consumers will argue that legal market cannabis has fallen short on expectations with price-point, being 62% more expensive than black market cannabis according to Statistics Canada. As legal cannabis is still new in Canada, DIY methods and products are rampant. Product Quality in Manufacturing At an HIV Community Cannabis Education event held in Toronto, a cannabis company proudly declared their company had not had a single product recall to date.
Authored By: Arundati Dandapani
According to Vividata’s National Cannabis Consumer Study, 70% of consumers are not sure they know the difference between THC and CBD. Moreover, quality remains the top criterion in selecting a cannabis product for purchase. How are companies setting the standards for quality and how are we researching consumers to understand their experiences with cannabis products accurately and ethically? This post explores the manufacturing and research standards to consider when conducting research studies with cannabis.
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