We invite you to grow healthy, grow wealthy and grow smarter. © 2020 FURTHER READING ¹ If Your Brand Didn’t Matter Before COVID-19, It Sure Does Now ² Key Branding Terms | Branding glossary | Vistaprint ³ The Ultimate Dictionary of Marketing Terms You Should Know ⁴ 99 Marketing And Sales Terms Everyone Should Know ⁵ 2019 Cannabis Branding and Packaging Trends – CODO Design ⁶ Selling Legal Weed: How Branding, Websites, & Marketing are Everything in This Game (2019) ⁷ Cannabis branding: 42 chronic weed logos and marijuana packaging ideas ⁸ Wick & Mortar: Award Winning Cannabis Branding Agency ⁹ Cannabis Branding Is Proving To Be Worthless — So What Can You Do To Sell Your Weed? 3 New studies show marijuana branding is a myth, so what can you do to sell your brand? ¹⁰ Cannabiz Trend Report: The Evolution of Marijuana Branding in 2020 ¹¹ How Cannabis Companies Can Use Experiential Marketing to Build a Brand ¹² Build Customer Trust: Cannabis Branding and Marketing Explained ¹³ The Growing Importance of Branding for Cannabis Businesses (2019) ¹⁴ The Best Cannabis Marketing Agencies of 2020 ¹⁵ The 6 Steps to Bringing a Cannabis Brand to Market ¹⁶ 4 Effective Ways to Build a Standout Cannabis Brand AUTHOR: Heather Allman PUBLISHER: CANNABIS LAW REPORT EVENT CLAB, or Cannabis Law, Accounting, Business — The Future of Cannabis Branding, Marketing, and Events DATE Thursday, June 18, 2020 MODERATOR Evan Bopp, Founder, Potent Brands EXPERT GUESTS Yesenia Garcia, Director of Marketing, Curaleaf Rosie Mattio, Founder MATTIO Communications Jared Mirsky, Founder Wick & Mortar Valda Coryat, CMO, Trulieve KEY DISCUSSION Do we even know the basics like the difference between marketing and branding? FUTURE GOALS FOR MARKETING AND BRANDING “Realizing potentcy is not the main driver.” – Mirsky Education Variety Consistency “Providing a safe, comfortable place for consumption” —Mattio SPONSORS ABOUT CLAB Organizer: Cannabis LAB The Future of Canna Branding, Marketing and Events These are exciting times in the cannabis industry. KEY INSIGHTS FROM THE EXPERTS Highlighted by the June 18, 2020 CLAB panel, key insights and strategies concerning the future of cannabis branding and marketing revealed sweeping changes. So we decided to move forward with a conference and that sold out like most of our cannabis law programs did.
Canna Marketing and Branding is a topic well covered. For most, you know the basics, so we invited a group of the best in the business to get a chance to really explore where this is all going.
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AUTHOR: Heather Allman
PUBLISHER: CANNABIS LAW REPORT
EVENT
CLAB, or Cannabis Law, Accounting, Business —
The Future of Cannabis Branding, Marketing, and Events
DATE
Thursday,...
Read the full article @ Cannabis Law Report