Desmond: That didn’t pull up their socks to do their work on how to operate a cannabis store, we’re seeing it, right? Randy Simmen is the head designer and Desmond Chan is the creative director for SevenPoint. I think that’s where we actually have a leg up because we’re vertical. Working inside a box is always, I don’t know, it comes with its pros and cons. Together, Chan and Simmen find creative solutions within any county’s different, sometimes ridiculous rules and regulations about what dispensaries can and can’t do.
Randy Simmen is the head designer and Desmond Chan is the creative director for SevenPoint. Right now, they’re bringing their creative eyes back to Illinois, where they brought to life 50 Sunnyside storefronts along with Cresco Labs. Together, Chan and Simmen find creative solutions within any county’s different, sometimes ridiculous rules and regulations about what dispensaries can and can’t do.
Recently, the duo told us how they work with companies to not let restrictions hamstring creativity, as well as their incredible work...
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