Doja Drops Bring Weed to the People

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Summary

Photo by Dan Wilson, @visithollyweed The spot has always been a place to sight weed industry insiders and celebs. Originating from Sacramento, the brand is now based in Hollywood, California, aka the center of the weed world. Smokers looking for the best top-shelf weed mingled with industry insiders, all talking about the latest hot strain drops. Doja Exclusive founder Ryan Bartholomew is no stranger to creating events and buzz. Doja Exclusive has done direct-to-consumer pop-ups all over the U.S. and Europe, and he says that Hollywood is one of his smallest, crowd-wise.

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When the Hollywood Strain Premiere Party initially launched in the summer of last year, it was the place to be when it came to weed in Los Angeles. For an event that had no public advertising and for which the address and method for entering were a secret, attendance was regularly packed. Smokers looking for the best top-shelf weed mingled with industry insiders, all talking about the latest hot strain drops.

Doja Exclusive founder Ryan Bartholomew is no stranger to creating events and buzz. His brand has been at the bleeding edge of strain trends in California for years now. As far as hype in the industry goes,...

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