EU Cannabis Industry Poised to Surpass U.S.

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Summary

State-by-state operations: Growth opportunities are local by nature, and cannabis products cannot be sold across state lines. The few pioneers who have built the right infrastructure are positioned to reap the benefits in the world’s largest federally legal cannabis market. This independent process of state-by-state legislation has led to a regulatory patchwork—indicating a federal cannabis bureaucracy could hinder growth and prosperity. The European market is poised to surpass the American market for a number of reasons—primarily, a regulatory framework that rewards quality, efficiency, and innovation, instead of a state-by-state regulatory nightmare. Europe’s upper hand On the other hand, most of Europe treats cannabis cultivation like manufacturing any other medicine.

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The global cannabis market continues to grow at a rapid pace, driven by factors including increased consumer demand for legal marijuana, eased government regulations, new and innovative technologies, a significant shift in public perception, and an urgent need for alternative treatment options for various health conditions.

All this, coupled with a more informed understanding of the plant’s medicinal value, has led to increased regulatory adoption, allowing for further research and development into the plant’s potential benefits....

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