First Commercial Application of Non-Cannabis Cannabinoids Launched in Beverage Zero dB

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Summary

owered by an organic, cannabis-free plant formulation, Zero dB Noise CancelingTM wellness beverage is designed to help consumers filter out everyday stressors and to quiet mental noise. Zero dB will be available for purchase at multiple national retailers later this year. Zero dB is a cannabis-free, carbonated wellness beverage powered by plant extracts that contain cannabinoids to help quiet mental noise. By sourcing cannabinoids from non-cannabis plants, Zero dB is also not subject to the consumption and distribution restrictions associated with CBD and cannabis. “We believe that being the first of its kind provides Zero dB a great market potential and acceptance. We’re also very excited by the positive reactions in our consumer trials,” comments Rick Fitzgerald, former Diageo Canada CEO, and chairman of Zero dB parent company Ikkuma Inc.

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owered by an organic, cannabis-free plant formulation, Zero dB Noise CancelingTM wellness beverage is designed to help consumers filter out everyday stressors and to quiet mental noise. The carbonated, low-calorie beverage is available in two varieties, original formula and, +energy. Consumers can order a 6-pack of 355ml cans for CAD 34.99 (USD 29.99) at drinkzerodb.com. Zero dB will be available for purchase at multiple national retailers later this year.

Founder and CEO Gary LeBlanc, shares, “When creating Zero dB, it was imperative that our product was based on hard science targeting actual benefits. Much...

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