Guide to Text Message Marketing for Cannabis and Cannabis-Related Businesses

10w
5m read
Summary

Text Message Marketing Laws, Rules, and Compliance There have been multiple class action lawsuits filed in recent years related to text message marketing in the cannabis industry. Key Takeaways about Text Message Marketing for Cannabis and Cannabis-Related Businesses Developing a complete text message marketing plan for your cannabis or cannabis-related business takes time, but your efforts are for naught if you don’t understand and follow the laws and rules of SMS marketing. Text message marketing is particularly useful when it’s used to connect with consumers near the bottom of the sales and marketing funnel. Text message marketing can be an effective and highly affordable way for cannabis and cannabis-related businesses to connect with consumers and increase sales. Develop a Text Message Marketing Plan Develop a strategy and schedule to send messages via text to the various segments of your subscriber list.

Article Preview

Text message marketing can be an effective and highly affordable way for cannabis and cannabis-related businesses to connect with consumers and increase sales. With so many other forms of marketing and advertising off limits to the cannabis industry, SMS marketing represents one of the best opportunities to promote products and services to both B2C and B2B audiences.

Text message marketing is particularly useful when it’s used to connect with consumers near the bottom of the sales and marketing funnel. When used correctly, SMS marketing can motivate consumers to make purchases they may have already been considering.

However, there are laws...

Read the full article @ Cannabiz Media