Gwyneth Paltrow, Rebel Wilson, Darren Criss, and Baron Davis are backing an LA-based weed soda company

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Celebrity investors — including Gwyneth Paltrow, Rebel Wilson, Ruby Rose, Darren Criss, Baron Davis, Tove Lo and Casey Neistat — have come together to back the Los Angeles-based THC-infused drink company, Cann, the company said. It’s the latest in a string of deals that show the strength of the market for alternative intoxicants — at least in California. There’s also Kin Euphorics, which also pitches itself as an alcohol alternative. The company expanded into Nevada in the past year and is eyeing four more states within the next six months, according to a statement.   Then there’s a slew of CBD and THC-infused drinks that have managed to attract venture backing.

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Celebrity investors — including Gwyneth Paltrow, Rebel Wilson, Ruby Rose, Darren Criss, Baron Davis, Tove Lo and Casey Neistat — have come together to back the Los Angeles-based THC-infused drink company, Cann, the company said.

It’s the latest in a string of deals that show the strength of the market for alternative intoxicants — at least in California.

News of the funding follows yesterday’s announcement that the Los Angeles-based national liquor delivery service Saucey would be merging with a marijuana dispensary and delivery service, Emjay under the mantle of Pacific Coast Holdings.

Read the full article @ Techcrunch