How Legal Marijuana Is Outselling Starbucks

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Summary

When reports came back showing legal cannabis sales outpaced Starbucks sales in North America, it raised more than a few eyebrows. As we previously reported, in 2021, legal cannabis sales (medical and recreational combined) were between $24.5 billion and $27 billion, while Starbucks sold a reported $20.5 billion. In fact, marijuana sales are projected to reach $33 billion in 2022, according to Fortune, which would be 32% growth from 2021. How, then, did cannabis outsell the world’s biggest coffee retailer, and what does this mean for the future of cannabis sales? At first this might come as a surprise simply because Starbucks is such a famous and successful institution, while marijuana and its dispensaries are still relatively, well, green.

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It’s a safe bet that Americans as a whole will continue to spend even more on pot than PSLs. Here’s why.

When reports came back showing legal cannabis sales outpaced Starbucks sales in North America, it raised more than a few eyebrows. As we previously reported, in 2021, legal cannabis sales (medical and recreational combined) were between $24.5 billion and $27 billion, while Starbucks sold a reported $20.5 billion.

At first this might come as a surprise simply because Starbucks is such a famous and successful institution, while marijuana...

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