This is a perfect opportunity for retailers and brands to partner up on competitive promotions throughout the week,” he said. Brands and retailers should work together Eric Bellas, the VP of Sales at Flowhub, feels that brands and retailers should work together on deals for customers. “With states removing mask mandates and loosening COVID restrictions, we anticipate a big return to in-store cannabis sales and in-person events. This year, the data shows that cannabis sales on 4/20 are expected to increase by at least 100 percent in the United States and at least 50 percent in Canada. On March 15, Headset, the leading cannabis data and market intelligence platform, released a report on consumer purchasing trends during 4/20. So how do brands and retailers navigate the complex tapestry of ordering the right products, having the correct inventory on hand, and implementing the most effective discounts to ensure the highest 420 profits possible?
Halloween has candy, Valentine’s Day has flowers, and Christmas has, well … everything. For cannabis, April 20 (or 420) is the official holiday for all things weed, and that translates into one of the biggest sales days of the year.
On March 15, Headset, the leading cannabis data and market intelligence platform, released a report on consumer purchasing trends during 4/20. Their analysis revealed vital statistics and trends that retailers can use to maximize the bottom line during this massive day of consumer spending.
The report shows that the volume of products Americans put in their shopping carts last 4/20...
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