Durant and Kleiman are the co-founders of Thirty Five Ventures, an investment portfolio with more than 70 companies, including Boardroom. As part of the agreement, Weedmaps will become the official sponsor of Boardroom, including sponsoring the podcast Out of Office and working on original content with the brand. When the league resumed play in the 2020 season after a months-long hiatus due to the coronavirus pandemic, it stopped testing players for recreational drugs, including cannabis. Like most pro sports leagues, the National Basketball Association (NBA) has reformed its approach to cannabis in recent years. His cannabis company, Viola, operates in California, Michigan, Colorado and Oregon, and has plans to expand to Canada as well.
Kevin Durant, arguably the best basketball player on the planet, has inked a multi-year deal with Weedmaps, an online cannabis platform, to counter negative stereotypes about cannabis use and promote the plant’s potential for athlete wellness and recovery.
“Now, more than ever, there is so much opportunity for growth in the cannabis industry as well as the removal of any remaining stigmas around its use,” Durant said in a news release.
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