Major League Baseball to Allow CBD Sponsorships

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Summary

The MLB “patch program,” which began in March 2022, allows each team to feature a brand and logo on their team uniforms for on-field players. I think CBD is here, it’s a disruptor, it has disrupted pharma, as it should, and it’s a great, different solution. The last few companies that came to see us about this, the process of NSF certification was embraced. And then I think you’re going to see the education come out a little more because we’re all looking for it now. However, the MLB still said in March 2020 that players may receive punishments for appearing under the influence of cannabis at any practices or games.

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The MLB stated in a conference call on June 21 that CBD is now an “approved category” which means that teams are now allowed to sell CBD sponsorships as long as the brand has received an NSF certification (a verification that a product has no THC).

According to Sports Business Journal, MLB Chief Revenue Officer Noah Garden explained the reason for the change. “We’ve...

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