They strive to build cannabis donation programs that simultaneously benefit communities, patients, and the industry as a whole. Veterans Cannabis Coalition CEO and Founder, Eric Goepel, said that “we have played a largely behind-the-scenes role in socializing the concept of compassionate donations to the California cannabis industry while providing the connective tissue to sustain it. Los Angeles NORML and the Veterans Cannabis Coalition are putting all of their energy into jumpstarting awareness about this program because it affects real change. Los Angeles NORML is able to help utilize the program to provide a legal pathway to donate products and establish regular community outreach events. Rather than creating a standalone nonprofit or a “social justice” lifestyle brand, Los Angeles NORML and the Veterans Cannabis Coalition have been focusing on revitalizing and leveraging existing nonprofit entities.
The recent California state law provides a legal pathway for licensed cannabis operators to donate excess and expiring products at no cost to eligible patients.
From the onset of this new legislation, one of the longest-standing chapters of the National Organization for the Reform of Marijuana Laws (NORML), Los Angeles NORML, a 501(c)(3) non-profit organization, began working alongside the Veterans Cannabis Coalition to affect change through SB-34. Los Angeles NORML Executive Director, Ian...
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