In 2020, she partnered with cannabis brand Sweet Flower, curating its Evolution Kit. Handler has as part of the mix her favourite cannabis products, which include pre-rolls from Aster Farms, chocolate covered blueberries from Kiva Confections and CANN’s cannabis-infused social tonics. Rachel Rapinoe, one of the co-founders of the brand with her sister, said: “No other CBD brand has signed an athlete as recognizable as Rapinoe who are still playing. When making Happy Dance, she wanted to create a line of high-quality CBD products that were available to all sorts of people, with the prices starting at US$15 ($18.50). Rogen explained that Houseplant is not only about creating high quality products, but it’s also about helping consumers understand cannabis on a deeper level.
Legally speaking, cannabis has slowly been making progress, helping to shift the cultural perspective so much so that it seems celebrities openly embracing the drug could be the norm. But that may not be the case overall.
Despite the fact that cannabis is more mainstream than ever, there are still people in the world who have trouble understanding it, which makes endorsing a product a sticky situation for any celebrity worried about ruining their image.
But attaching their name to cannabis was a no-brainer for these nine celebrities.
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