Back then, nobody had heard the name Sherbinski and the notion of a cannabis brand was still an abstraction. Their move into the cannabis sphere is a bold one that could be a game changer, and for Sherbinski, it’s the same. And just as Sherbinski is braving the stormy seas of a shifting cannabis landscape, Barneys is navigating the perils of being a luxury retail chain in a down market. But I do see that people are attracted to the brand — they still need brands.” (PHOTO Pip Cowley) But selling high quality cannabis is obviously a big part of Sherbinski’s brand identity and an enduring feature of his business model. But before Sherbinski’s cannabis was getting name-dropped in rap hits and sold through fancy department stores, Afgoo cold water hash washed from Sherbinski bud by the man himself was a menu staple at the Vapor Room, and a crucial part of my daily routine.
In the early 2000s, that golden age of Proposition 215 cannabis in California, Mario “Mr. Sherbinski” Guzman was a regular supplier for San Francisco’s legendary Vapor Room. Back then, nobody had heard the name Sherbinski and the notion of a cannabis brand was still an abstraction. Today, nearly two decades later, his company Sherbinskis is on the short list of still-relevant adult-use brands with uninterrupted roots in California’s self-regulated 215 market.
But before Sherbinski’s cannabis was getting name-dropped in rap hits and sold through fancy...
Read the full article @ Cannabis Now