Randall Huft is president and creative director at Innovation Agency, an advertising, branding, and public relations firm specializing in the cannabis industry. Amy Jenkins, lead lobbyist for the California Cannabis Industry Association, said the group is in favor SB 59 despite that environmentalists have “considerable concerns” most of the marijuana industry has not complied with environmental protection laws. California is home to the largest cannabis market in the United States, yet the growing side of the industry remains non-compliant. But even more importantly, the bill enables potentially serious consequences for the environment by allowing provisional cannabis farms to delay compliance with laws intended to protect waterways, soil, and air. The environmental impact in California is worse than in other states.
California is home to the largest cannabis market in the United States, yet the growing side of the industry remains non-compliant. The problem is not only with the enormous illicit trade, but also with the state’s “provisional” licensing program, which lawmakers created as a stopgap measure to give growers time to transition to permanent annual licenses.
As of March 4, 2021, a staggering 83 percent of marijuana business licenses in California were provisional permits; only 17 percent were annual licenses.
The permanent annual license application process is far more stringent than the provisional license, requiring prospective licensees...
Read the full article @ MG Retailer