Pandemic shut down her industry so a Toronto woman found another way to pay her bills: cannabis retail

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Summary

When not advocating the power of cannabis, Shuster loves choreographing and performing in musicals across Canada. “Every single day I miss being a part of a musical. But the cannabis industry has won me over. I miss dancing all day, coming home and thinking more about dancing. The smell is light and dissipates so quickly that you don’t have to worry about what the neighbours might think. Customers were calling asking about Carmel and their three strains before I even knew all the details about their launch.

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This story is a part of The GrowthOp’s weekly series, Ask A Budtender.

“I was working as a professional choreographer and performer when the pandemic hit,” says Michele Shuster. “My entire industry was hit really hard and everyone had to pivot and come up with another way to pay the bills.”

With seven years of experience at David’s Tea and Saje Natural Wellness under her belt, going back to retail was a natural option. “A dear friend, Trish Lackey, suggested cannabis,” she says in an email. “I didn’t realize how similar essential oils and cannabis were...

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