Pepsi Launches Hempseed Extract-Infused Energy Drink

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By Nina Zdinjak Beverages giant PepsiCo is launching Rockstar Unplugged, a new kind of energy drink infused with hempseed extract. View this post on Instagram   A post shared by Rockstar Energy Drink (@rockstarenergy) Rockstar Unplugged also features a new campaign — Turn Up Your Mood —  with colorful groove-shaped illustrations symbolizing aura, music and energy. “With Rockstar Unplugged, we continue the brand’s heritage in driving culture while delivering innovation to the category,” said PepsiCo’s General Manager. Kicking off the music series in Los Angeles, Rockstar and MTV Unplugged will then hit the road, with two additional concerts in 2022. Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio.” RELATED: Wine Or Weed?

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“With Rockstar Unplugged, we continue the brand’s heritage in driving culture while delivering innovation to the category,” said PepsiCo’s General Manager.

By Nina Zdinjak

Beverages giant PepsiCo is launching Rockstar Unplugged, a new kind of energy drink infused with hempseed extract.

Rockstar Unplugged, designed to offer less energy boost but more “good vibes,” contains hemp seed oil and B vitamins. The drink also contains 80mg of caffeine providing that burst of energy. The new sugar-free, calorie-free beverage is available in three sugar-free...

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