Headset forecasted a 100 percent increase in retail sales for U.S. dispensaries and believed big discounts would be available for consumers. According to analytics firm Headset, 420 has represented the biggest day for retail sales every year since legalization. This year, 420 fell on a Wednesday which BDSA predicted would lead to greater retail sales than in the two previous years. We thought it would be interesting to review the 420 retail predictions from cannabis data firms and compare them to what dispensaries actually experienced last month. For this story, we spoke with several dispensaries to better understand their 420 promotions and experiences.
April 20, or 420, is a yearly event celebrated by cannabis enthusiasts. For members of the cannabis industry, 420 is a day where businesses invest a lot of time and energy. According to analytics firm Headset, 420 has represented the biggest day for retail sales every year since legalization. Like many other industries, the past two years have been greatly impacted by COVID-19. So how did retailers perform on the industry’s big day in 2022? We thought it would be interesting to review the 420 retail predictions from cannabis data...
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