Professional Fighters League announces official CBD partner

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The Professional Fighters League (PFL), a mixed martial arts league, has named Columbia Care as its official CBD partner. Earlier this year, the Big3, a basketball league founded by Ice Cube, named California-based Binger Labs as its official CBD partner. Columbia Care will provide those tools and information to PFL athletes,” Murray said. Under the terms of the multi-year deal, Columbia Care, a New York-headquartered cannabis company with licences in 18 U.S. jurisdictions, will also be the official CBD partner for the PFL Athlete Wellness and Performance Program. Jesse Channon, Columbia Care’s chief growth officer, called the partnership a “historic moment for cannabis-related businesses across the world as it shows a normalization of our industry amongst world-class athletes.” The MMA league, founded in 2018, is not the first sports league to partner with a CBD company.

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The Professional Fighters League (PFL), a mixed martial arts league, has named Columbia Care as its official CBD partner.

Under the terms of the multi-year deal, Columbia Care, a New York-headquartered cannabis company with licences in 18 U.S. jurisdictions, will also be the official CBD partner for the PFL Athlete Wellness and Performance Program.

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