Taking the Shortcut with White Label Cannabis Manufacturing

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Summary

White label and private label products are far from new concepts, amounting to $158.8 billion in U.S. retail sales in 2020, or about 19.5 percent of the total market. For these reasons and many others, white labeling has become a viable solution in the cannabis market. When the other brand is a retailer, it’s usually called a private label product. Whether you’re exploring high-quality private label pre-rolls, low-cost infused products, or any other form of white label production, the move to a skilled third-party manufacturer warrants serious consideration. You can buy as few as 10,000 booklets from some white label manufacturers.” Another important consideration should be where the manufacturer is located.

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Although cannabis can be a very profitable industry, the barriers to entry for a new business can be daunting. For existing companies, expanding into new product categories requires a heavy financial investment in research and development, new equipment for manufacturing, additional employees to operate it, extra floor space to produce more goods, and an increasingly complex supply chain to support it all. For these reasons and many others, white labeling has become a viable solution in the cannabis market.

White label and private label products are far from new concepts, amounting to $158.8 billion in U.S. retail sales in 2020, or about 19.5 percent...

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