The Great Migration from Mainstream to Cannabis Jobs

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Cannabis jobs offer better pay The primary reasons workers cite for abandoning jobs: low pay, few benefits, and a lack of schedule flexibility. At the end of 2020, more people worked in cannabis jobs than as dentists, emergency medical technicians, aircraft pilots, or electrical engineers. Cannabis jobs offer more flexibility LeafLink office. Clearly, the industry is doing well—so well, in fact, that employers added almost 80,000 jobs in 2020, according to Leafly’s 2021 Jobs Report. Cannabis employers are fulfilling those requirements. “There has been a seismic shift of workers from retail and restaurants to cannabis,” said Kara Bradford, chief executive officer for cannabis recruiting firm Viridian Staffing.

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Legal cannabis sales in the United States surpassed $17.5 billion in 2020, growing 45 percent over 2019’s total. Market research firm BDSA expects revenues to grow another 38 percent in 2021, topping $24 billion. Currently, the U.S. market represents about 80 percent of revenues worldwide.

Clearly, the industry is doing well—so well, in fact, that employers added almost 80,000 jobs in 2020, according to Leafly’s 2021 Jobs Report. The new positions brought the total number of people employed across all industry sectors to more than 321,000, a...

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