Thrive going au naturel with live resin extraction

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Summary

The current offerings include two live resin dab products, called Terp Splush, and two live resin vape products, with plans to introduce additional formats in the not too distant future. SUPPLIED While the Greybeard live resin extraction process is relatively straightforward, it requires a great deal of precision, time and expertise. SUPPLIED Greybeard live resin products are being sold through Ontario and Saskatchewan retailers, with plans to expand into Alberta and British Columbia. Thrive was among the first in Ontario to launch a premium brand of live resin dab and vape products under the Greybeard label. For an LP like Thrive Cannabis, it provides a springboard to develop its own line of unique, premium live resin products to meet the constantly evolving demands of end users.

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The introduction of extracts into the consumer market (aka Cannabis 2.0) has opened up a wide range of new avenues for licensed producers (LPs) and consumers. For an LP like Thrive Cannabis, it provides a springboard to develop its own line of unique, premium live resin products to meet the constantly evolving demands of end users.

Live resin is ranked among the upper echelons of the extract spectrum, says Geoff Hoover, CEO of Thrive. “It’s a product that is often described as the ‘direct reflection of the whole cannabis plant,’ as...

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