Can craft cannabis compete with Big Marijuana?

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The state government of California is currently developing rules that will define whether a geographic area can be deemed a marijuana growing region. For small farmers, who are threatened by industrial competitors and the cost of regulation, survival may depend on customers caring about the specific location and soil in which their cannabis is grown. Economics correspondent Paul Solman reports. Stream your PBS favorites with the PBS app: https://to.pbs.org/2Jb8twG Find more from PBS NewsHour at https://www.pbs.org/newshour Subscribe to our YouTube channel: https://bit.ly/2HfsCD6 Follow us: Facebook: http://www.pbs.org/newshour Twitter: http://www.twitter.com/newshour Instagram: http://www.instagram.com/newshour Snapchat: @pbsnews Subscribe: PBS NewsHour podcasts: https://www.pbs.org/newshour/podcasts Newsletters: https://www.pbs.org/newshour/subscribe