Quality And Authenticity Are Key Successful celebrity brands don’t necessarily need backing from household celebrities. To date, most celebrity cannabis brands, whether endorsed or owned, leave some questioning their market impact. Their celebrity brands include The Allman Brothers’ Chocolate Chunk strain, sold in Illinois. At this time, it appears that isn’t the case in the US cannabis market. The perfect example may be Cookies, a brand that combines celebrity, cannabis legacy, highly rated products and world views that align with the consumer base.
A celebrity’s connection with cannabis and its consumers is essential. If buyers sense inauthenticity, sales may be hard to come by.
By Andrew Ward
In select studies, celebrity endorsements have produced an average 4% sales increase. At this time, it appears that isn’t the case in the US cannabis market.
To date, most celebrity cannabis brands, whether...
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