Why weed sales spike each December — and how pot businesses can better capitalize on holiday cheer

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Summary

In 2014, only August sales of $67.5 million outpaced the $66.8 million brought in by Colorado pot shops during December. Last year, Colorado cannabis shops brought in upward of $101.3 million in sales during December — setting a new monthly record, state revenue data show. It’s not like other retail industries at this point. “But that’s quickly changing.” Watch the full episode of The Cannabist Show Subscribe to The Cannabist Show podcast: December typically is a monster month for marijuana sales. Sales are only slightly larger than other points of the year.

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December typically is a monster month for marijuana sales.

Last year, Colorado cannabis shops brought in upward of $101.3 million in sales during December — setting a new monthly record, state revenue data show. In 2014, only August sales of $67.5 million outpaced the $66.8 million brought in by Colorado pot shops during December.

There are a lot of factors likely playing into the wintertime spike, be it holiday bonuses, ski trips, time off from work, and even the visits from the in-laws, says Greg Shoenfeld, director of dispensary relations for BDS Analytics, a Boulder, Colorado-based firm that tracks sales and trends at marijuana shops.

“You...

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