Cannabis advertisers are concentrated on cannabis sites and ad networks, making unique messaging important to ensure your business isn’t drowned by others offering similar wares. The company empowers clients to find and attract qualified cannabis consumers through activation of digital and offline audiences via marketing, insights, and measurement. Lack of reach and limited scale are common across all media outlets because inventory owners, media providers, and laws prohibit cannabis advertising. In cannabis, we tend to see a lot of digital media network buys: space on a group of sites, usually all with similar content or audience profiles. Leveling the playing field While it’s true this industry is limited or banned from advertising on platforms like Facebook and Google, it’s important to realize those properties block cannabis advertising as company policy, not because weed is illegal at the federal level.
Cannabis is moving forward. Despite how exciting it’s been to operate in an emerging industry, each passing day brings greater clarity about regulations and less confusion about what we can and cannot do.
As we move toward federal legalization and the true end of prohibition, the market will become saturated with licensed operators, and brands with the largest audiences will survive. There will always be a space for craft but, even there, operators will fight for regional dominance.
Market maturity breeds greater competition and increases the importance of building a strong, recognizable brand.
With increased competition, marketing becomes...
Read the full article @ MG Retailer