David Beckham-backed cannabis brand cites social media policies as hurdle to sales

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Summary

Additionally, the company has accelerated its retail partnerships and opened sales of its Look Better skincare products on Amazon Marketplace this week. Cellular Goods raised more than $20 million after listing on the London Stock Exchange in 2021, with its share price climbing by more than 300 per cent after its initial public offering. Cellular Goods PLC, a U.K.-based company focused on lab-made cannabinoids products and backed by soccer great David Beckham, has taken a swipe at the advertising policies of Google and Facebook. Still, the company notes that “initial sales of the inaugural products have been below internal forecasts, principally due to market challenges,” including the aforementioned advertising policies. As for new products, the company’s Rejuvenating Cannabinoid Serum is slated to go on sale.

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Cellular Goods PLC, a U.K.-based company focused on lab-made cannabinoids products and backed by soccer great David Beckham, has taken a swipe at the advertising policies of Google and Facebook.

Not realizing its anticipated sales, Cellular Goods reports that social media policies have certainly played an important role.

“Google and Meta’s platforms Facebook and Instagram prohibit advertising cannabis-derived products, which has prevented the company’s products from being promoted there,” according...

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