Cannabis tourism: How a new travel trend is taking off

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Summary

Cannabis-related mental health events including depression can also occur among those who have not been diagnosed with mental health issues. These factors may have contributed to a trend toward cannabis-related tourism, with destinations developing new holiday products to tempt customers, and rising travel bookings to destinations where cannabis is legal. Cannabis tourism is likely to become just another segment of the holiday industry. Resident support, and continual conversations with communities on how to plan the sustainable development of cannabis tourism should be a vital part of development of the sector. Nine months after Illinois legalized recreational cannabis in January 2020, nearly 30% of purchases were by non-residents.

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Legal cannabis consumption rose in the U.S. and Europe during the COVID pandemic, with some people turning to marijuana to help them cope with lockdowns and broken routines. Meanwhile, fewer people today view the drug as harmful compared...

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