Ricky Williams’ cannabis brand, the cheekily named Highsman, will soon be available to customers in Massachusetts and Pennsylvania thanks to a newly inked deal with TILT Holdings Inc. Former NFL star Ricky Williams talks cannabis and mental health Former NFL star and cannabis entrepreneur Ricky Williams hopes to shed light on mental health solutions Former Heisman winner Ricky Williams launches Highsman cannabis brand The Highsman product playbook includes Pregame, a collection of energizing and attention-grabbing sativas, Halftime, a collection of balanced and restorative hybrids and Postgame, a collection of restful and recovery-focused indicas, per TILT, a global provider of cannabis business solutions. Highsman, a cannabis lifestyle brand marketing itself at the intersection of weed and sports, launched in November 2021. Gary Santo, CEO of TILT Holdings, says the company is committed to delivering a broad selection of the highest quality cannabis brands to the markets it serves. Through a portfolio of companies, TILT services brands and cannabis retailers in 37 U.S. states, Canada, Israel, South America and the European Union.
Ricky Williams’ cannabis brand, the cheekily named Highsman, will soon be available to customers in Massachusetts and Pennsylvania thanks to a newly inked deal with TILT Holdings Inc.
Highsman, a cannabis lifestyle brand marketing itself at the intersection of weed and sports, launched in November 2021.
As part of the manufacturing and distribution partnership, TILT will carry the brand in its retail stores and via its wholesale channels in the two states. The move will expand Highsman’s current reach as of early September — just in time to kick off the 2022 football season.
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